Back to the Future – art imitating life or life imitating art?
While the premise of the film was to be an exaggerated, tongue-in-cheek look to the future, it’s surprising how many things the film predicted that have come to reality. For example, Google Glass and Microsoft Hololens mirror the sunglasses worn by Marty in the movie, while drones are being used by the BBC for some of its footage. Then there’s of course the self-tie shoes… Nike has just filed a patent for self-lacing shoes, so the future really is now.
However, while the media is taking a look at what has come to fruition and what hasn’t, one wonders whether some of the innovations have come about – or at least been brought forward – as a result of the movie’s impending date. For example, there have been several attempts at recreating the hover-board, which have been featured heavily in the press in recent months. This year, the Back to the Future nostalgia has brought anything to do with the film to the forefront of the news agenda. In fact, there is even #BackToTheFutureDay which is currently trending on twitter, so any tech that can relate to this, particularly today, has hit PR gold.
For those tech companies who haven’t managed to get their prototype to the market in time for today, there’s still Looper, set in 2074. But for any company that manages to invent time travel, then that story will make headlines any day, any year, any decade, without needing a movie as a hook.