John Lewis’ #ManOnTheMoon Christmas advert gets us talking
It’s become something of a Christmas tradition that when John Lewis reveals its festive ad, we all get talking. Ever since Lily Allen’s haunting rendition of ‘Somewhere only we know’, we’ve looked to the retailer to lead the way in emotive, heart-warming adverts.
The interesting point of the John Lewis ads is that while they’re a cinematic marvel, they never really advertise in the traditional way. Unlike M&S, with its festive food-porn ads, and celeb-filled clothing campaigns, John Lewis doesn’t highlight any range in particular. Though last year, sales of the penguin featured in 2014 Christmas advert went through the roof. Despite this, it does seem that John Lewis tends to do adverts for their own aesthetic sake, trying to live up to the previous year’s offering.
And of course, with the headlines around it (practically every national newspaper has featured the video), not to mention the social media buzz (it’s reported that the ad received 22,000+ tweets in the first hour of its release), it could be argued that the PR coverage is more valuable than if they had gone for the jugular and showcased their best products. After all, John Lewis’ subliminal branding usually has a more lasting effect than a simple Christmas showcase.
What do you think of the #ManOnTheMoon advert? Is it the best yet? Would it remind you to shop at John Lewis this Christmas? Leave your thoughts in a comment below.