How to follow up with a journalist (without stalking)
For every business owner or startup, PR is vital. However, doing it yourself can be challenging. You may have just about got the hang of writing a press release, or perfected your two sentence pitch. However, there is the small matter of sending over your story to a journalist and hoping it catches their interest. And this is the scariest part.
There’s nothing worse than emailing your press release, pitch or news story to a journalist, and not hearing back from them. Did they like the story? Will they feature it in their newspaper or magazine? Did they even receive your email? The temptation to chase them up is almost too much to resist.
However, a note of caution. Every journalist hates when someone rings up and says these six dreaded words: “did you get my press release?” They hear it all the time, from PRs, business owners, startups and entrepreneurs. And they simply don’t have time to respond to everyone.
Following up with a journalist the right way
Thankfully, there is a way of getting in touch regarding your story, without being seen as a nuisance. Watch my video where I explain how to reach out without stalking.
This video is perfect for the entrepreneur or small business owner that wants a jargon-free intro to the world of PR!