How to maximise your heard-earned PR coverage
So you’ve managed to secure some coverage for your business in your local, regional or national media – congratulations! But don’t just let it sit there. What you do with the coverage AFTER it’s been featured will make all the difference to the credibility and success of your start-up or small business.
Don’t make the mistake many other businesses do – which is to rest on their laurels and expect the coverage to bring in the business and make the phone ring. By taking simple (and free) steps to make your coverage work harder, you will ensure that you really do get the most out of your well-deserved column inches.
Watch this video to find out what you MUST do once your business has been featured in the media, to maximise your PR coverage.
What to do with PR coverage
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