Halima Khatun

Author Archives: Halima Khatun

Instagram’s #curvee and Tesco’s Ribena ban – Is any publicity good publicity? 

  So last week saw two famous bans.  Instagram banned – then reinstated – the hashtag #curvy, while Tesco removed Ribena and Capri-Sun from its shelves in a bid to prevent childhood obesity (despite still selling Coca-Cola). While both brands acted for the presumed greater good, adopting something of a socially conscious approach, their tactics […]

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Five reasons why PR is better than advertising

Having worked in communications for a number of years, it never failed to surprise me when companies didn’t think twice about spending hundreds or thousands of pounds on advertising, but wouldn’t invest in PR. I guess advertising is an easier sell – you are in complete control of what is printed, you can be as […]

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So what is PR anyway?

A lot of people get caught up on this conundrum.  Public relations, or PR, is often seen as a fanciful luxury, a vocation where people have champagne lunches, organise events and rub shoulders with the good and great.  PR is seen as a ‘nice to have’ for big companies, rather than a business necessity for […]

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