Our latest PR nugget… what the national media look for in a news story (see if your business fits the bill!), and why your business can’t afford to ignore the local press…

How to find stories in your startup that will get you media coverage

This video shows you the key stories that YOU have in your startup or small business, that will get you media coverage. Watch to see how you can get amazing column inches with credibility, without spending on advertising. You can get our full complimentary storyfinding toolkit here: http://diy-pr-101.teachable.com/p/how-to-find-pr-gold-in-your-business If you’re a small business or start-up, […]

PR vs advertising

PR vs advertising debunked The latest video on the HK Communications vlog talks about PR vs advertising. These are two things which constantly get confused, and common questions from startups include: ‘do I have to pay for media coverage? Can I request copy approval before a story about me is published? How do I know […]

How to pitch your small business with confidence!

So you’ve got a great story about your business you’d just love to get in the media. So what’s holding you back? Time and again, it’s confidence, as well as a lot of misconceptions around approaching journalists. Maybe you think a journalist won’t be interested in your story. Perhaps you don’t know how to approach […]

How to maximise your heard-earned PR coverage

So you’ve managed to secure some coverage for your business in your local, regional or national media – congratulations! But don’t just let it sit there. What you do with the coverage AFTER it’s been featured will make all the difference to the credibility and success of your start-up or small business. Don’t make the […]

How to follow up with a journalist (without stalking)

For every business owner or startup, PR is vital. However, doing it yourself can be challenging.  You may have just about got the hang of writing a press release, or perfected your two sentence pitch. However, there is the small matter of sending over your story to a journalist and hoping it catches their interest. […]

When is the best time to pitch to a journalist?

A burning question that comes from all start-ups and small businesses wanting to do their own PR… When is the best time to call a journalist with their pitch or story idea? Getting the timing right can make the difference between a journalist using your story, or ignoring it. And that’s where I’m here to […]

Giveaway: Filofax Malden: The perfect small business companion

As HK Communications recently celebrated turning one, we wanted to share the love by giving away a leather Filofax Malden organiser, which is the perfect tool for any small business as they head into the New Year. At HK Communications we’ve shunned the online calendars for the traditional pen and paper organiser, which has proved […]