Can Alton Towers repair its reputation after the smiler crash?

Merlin Entertainments, the owner of Alton Towers, has reported an 11.4% drop in its revenue compared with last year, and there’s one main reason why.  Everybody’s heard about the horrific Smiler crash in June, which left 16 people injured, two of whom needed to have their legs amputated. This was followed by media speculation around […]

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What is the difference between b2b and b2c PR?

When preparing a PR strategy for your business, it’s important to think about your channels and target audience.  This will dictate your PR approach, and whether you target b2b or b2c media outlets, or a combination of both. While you may be left confused by the jargon-y PR world, it’s actually easier to differentiate between […]

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