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Category Archives for "Crisis management"
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What does Alton Towers’ ‘human error’ finding mean for the future of theme parks? 

Alton Towers has revealed that it was human error that caused the collision of its Smiler ride, which left two women needing their legs amputated and others injured. While the findings defend the safety mechanisms of the ride itself, they throw into question the dangers of human manual involvement with high-speed rides.  Merlin Entertainment, which […]

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Can Alton Towers repair its reputation after the smiler crash?

Merlin Entertainments, the owner of Alton Towers, has reported an 11.4% drop in its revenue compared with last year, and there’s one main reason why.  Everybody’s heard about the horrific Smiler crash in June, which left 16 people injured, two of whom needed to have their legs amputated. This was followed by media speculation around […]

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