Our latest PR nugget… what the national media look for in a news story (see if your business fits the bill!), and why your business can’t afford to ignore the local press…

How to follow up with a journalist (without stalking)

For every business owner or startup, PR is vital. However, doing it yourself can be challenging.  You may have just about got the hang of writing a press release, or perfected your two sentence pitch. However, there is the small matter of sending over your story to a journalist and hoping it catches their interest. […]

When is the best time to pitch to a journalist?

A burning question that comes from all start-ups and small businesses wanting to do their own PR… When is the best time to call a journalist with their pitch or story idea? Getting the timing right can make the difference between a journalist using your story, or ignoring it. And that’s where I’m here to […]

A picture speaks a thousand words… and a good press photo gets you several column inches

OK, so you’ve got a great press release ready to go, but before you hit send, have you checked if you’ve got a good photo to go with it? If not, this greatly hinders the amount of coverage you’ll get. Why? Because the press love a good photo to illustrate the story, and they don’t […]

Ask the reporter – Q&A with Hannah McNulty, ITV

Podcast interview with Hannah McNulty, ITV Border reporter HK Communications sat down with Hannah McNulty, reporter at ITV Border, to discuss what stories work for the programme, the best way for businesses to get in touch and pitch ideas, and the PR misfire that made her smile. To find out what makes the cut for […]