Category Archives for "PR"

How to maximise your heard-earned PR coverage

So you’ve managed to secure some coverage for your business in your local, regional or national media – congratulations! But don’t just let it sit there. What you do with the coverage AFTER it’s been featured will make all the difference to the credibility and success of your start-up or small business. Don’t make the […]

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HK Communications turns one!

There’s a buzz in the HK Communications office, and that’s because we’re celebrating one year since our launch! Since becoming an independent consultancy, we’ve worked with the ethos that our success lies in our clients’ success. And in the last 12 months we’ve secured some great media coverage, produced compelling copy and content and trained […]

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Traditional media vs. celebrity endorsements – what’s your view?

A recent poll by ComRes revealed that only 17 per cent of the British public find celebrity endorsements trustworthy sources of information, despite brands throwing huge amounts of cash into campaigns fronted by media personalities. On the other hand, good old fashioned word-of-mouth was trusted by 77 per cent of the 2,035 respondents, while 71 […]

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Why a cause-driven campaign will always be PR gold      

When some of the world’s top PR professionals were asked to vote for their favourite campaign of the past 12 months, there was one strong theme connecting the top contenders. Always #LikeaGirl, Sport England’s This Girl Can, National Blood Week’s missing Type, and Dove’s Real Beauty campaign all had strong, cause-driven messages. Female empowerment was […]

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