Archive

Category Archives for "PR"

How to find the PR gold in your business

If you’re a small business or start-up, getting free, credible PR is vital. Why? Because not only can you save on a potentially hefty advertising cost, but it also enables you to get an invaluable third-party endorsement. After all, if someone else says you’re great, it carries much more weight than you saying it about […]

Continue reading

What is the difference between b2b and b2c PR?

When preparing a PR strategy for your business, it’s important to think about your channels and target audience.  This will dictate your PR approach, and whether you target b2b or b2c media outlets, or a combination of both. While you may be left confused by the jargon-y PR world, it’s actually easier to differentiate between […]

Continue reading
1

Five reasons why PR is better than advertising

Having worked in communications for a number of years, it never failed to surprise me when companies didn’t think twice about spending hundreds or thousands of pounds on advertising, but wouldn’t invest in PR. I guess advertising is an easier sell – you are in complete control of what is printed, you can be as […]

Continue reading
1

So what is PR anyway?

A lot of people get caught up on this conundrum.  Public relations, or PR, is often seen as a fanciful luxury, a vocation where people have champagne lunches, organise events and rub shoulders with the good and great.  PR is seen as a ‘nice to have’ for big companies, rather than a business necessity for […]

Continue reading