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Category Archives for "PR"

Traditional media vs. celebrity endorsements – what’s your view?

A recent poll by ComRes revealed that only 17 per cent of the British public find celebrity endorsements trustworthy sources of information, despite brands throwing huge amounts of cash into campaigns fronted by media personalities. On the other hand, good old fashioned word-of-mouth was trusted by 77 per cent of the 2,035 respondents, while 71 […]

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Why a cause-driven campaign will always be PR gold      

When some of the world’s top PR professionals were asked to vote for their favourite campaign of the past 12 months, there was one strong theme connecting the top contenders. Always #LikeaGirl, Sport England’s This Girl Can, National Blood Week’s missing Type, and Dove’s Real Beauty campaign all had strong, cause-driven messages. Female empowerment was […]

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How to find the PR gold in your business

If you’re a small business or start-up, getting free, credible PR is vital. Why? Because not only can you save on a potentially hefty advertising cost, but it also enables you to get an invaluable third-party endorsement. After all, if someone else says you’re great, it carries much more weight than you saying it about […]

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What is the difference between b2b and b2c PR?

When preparing a PR strategy for your business, it’s important to think about your channels and target audience.  This will dictate your PR approach, and whether you target b2b or b2c media outlets, or a combination of both. While you may be left confused by the jargon-y PR world, it’s actually easier to differentiate between […]

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Five reasons why PR is better than advertising

Having worked in communications for a number of years, it never failed to surprise me when companies didn’t think twice about spending hundreds or thousands of pounds on advertising, but wouldn’t invest in PR. I guess advertising is an easier sell – you are in complete control of what is printed, you can be as […]

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