Category Archives for "Social media"

Traditional media vs. celebrity endorsements – what’s your view?

A recent poll by ComRes revealed that only 17 per cent of the British public find celebrity endorsements trustworthy sources of information, despite brands throwing huge amounts of cash into campaigns fronted by media personalities. On the other hand, good old fashioned word-of-mouth was trusted by 77 per cent of the 2,035 respondents, while 71 […]

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