Uncategorized Archives - HK Communications Limited

Calling all start-ups and SMEs – master the tools of PR to build your business

At HK Communications, we are passionate about supporting businesses of all sizes, as we firmly believe that any business, not matter how big or small, could benefit from positive publicity. And by far, the best publicity is that which is earned through having a good story, rather than bought through advertising. That’s why, along with […]

#2015InFiveWords – and business tips for 2016

I can’t quite believe it’s nearly the end of 2015, the year I launched HK Communications! Taking the leap from working for some of the UK’s largest corporates to setting up my own consultancy, has been exciting, nerve-wracking, but ultimately hugely fulfilling. I’ve had some great successes, I get to work with some brilliant clients, […]

NHS and Tinder app hook up is a masterstroke for organ donation

The NHS has partnered with notorious dating app Tinder to raise awareness of organ donations, and how simple it is to register to be a donor. The Tinder app has a simple premise, where people find their perfect match by simply swiping a picture they like. In a bid to encourage more young people to […]

Do law firms have a branding crisis?

An experiment carried out by a PR professional and two leading Universities revealed that the branding of some law firms is so bad, that they are less likely to be recognised than made-up firms. The study was carried out amongst 50 business managers, who were asked to choose a law firm to do business with, […]

Huffington Post condemns Donald Trump’s racist views – will others follow suit?

Today the Huffington Post did something very unusual for a news site – it expressed opinion. In reaction to Donald Trump’s statement that he will enforce a ‘total and complete shutdown of all Muslims entering the US’, until – as he vaguely advised – ‘this country’s representatives figure out what is going on’, the Huffington […]

How will the food industry respond to the proposed sugar tax?

It’s fair to say that some elements of the food industry have taken something of a battering in recent times. With the WHO (World Health Organisation) highlighting the link between processed meat and cancer, and Jamie Oliver’s campaign against sugar, it seems that the ‘treats’ industry, which has long enjoyed a sweet-toothed market, may be […]

Q & A – How to get social with the right audience

In this Q and A, digital marketing consultant Elizabeth Malone-Johnstone explains the common pitfalls made by SMEs engaging online, and the importance of keeping it real… What are your top tips for a new business that wants to explore social media? It’s important that you view social media activity as a key […]

What does Alton Towers’ ‘human error’ finding mean for the future of theme parks?

Alton Towers has revealed that it was human error that caused the collision of its Smiler ride, which left two women needing their legs amputated and others injured. While the findings defend the safety mechanisms of the ride itself, they throw into question the dangers of human manual involvement with high-speed rides. Merlin Entertainment, which […]

Do business dinners hinder women?

The first female chief of business lobby group the CBI criticises business dinners, suggesting that they are not conducive for women. Carolyn Fairbairn says that a lot of women can’t stay back for corporate dinners due to family and childcare commitments. The business dinner has long been a function where deals are sealed and partnerships […]

Five tips for the perfect Christmas campaign

So PR week have analysed the top ten Christmas adverts based on YouTube analytics and you guessed it, John Lewis’ #ManOnTheMoon came out on top with 13million views, with Sainsbury’s Mog the Cat hot on its tail with a respectable 11 million. While many organisations and businesses can’t boast John Lewis’ bank breaking £7m campaign […]

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