When is the best time to pitch to a journalist?
A burning question that comes from all start-ups and small businesses wanting to do their own PR… When is the best time to call a journalist with their pitch or story idea? Getting the timing right can make the difference between a journalist using your story, or ignoring it. And that’s where I’m here to […]
Continue readingWhat is the difference between b2b and b2c PR?
When preparing a PR strategy for your business, it’s important to think about your channels and target audience. This will dictate your PR approach, and whether you target b2b or b2c media outlets, or a combination of both. While you may be left confused by the jargon-y PR world, it’s actually easier to differentiate between […]
Continue readingDo’s and don’t when pitching to journalists and bloggers
When I used to manage a team of PR executives, I did a lot of training on how to pitch to a journalist, what to include in a press release and how to follow-up on a story (without stalking). Having set up as a consultant, I started doing training workshops for business leaders, more on […]
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