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PR vs advertising

PR vs advertising debunked The latest video on the HK Communications vlog talks about PR vs advertising. These are two things which constantly get confused, and common questions from startups include: ‘do I have to pay for media coverage? Can I request copy approval before a story about me is published? How do I know […]

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Five reasons why PR is better than advertising

Having worked in communications for a number of years, it never failed to surprise me when companies didn’t think twice about spending hundreds or thousands of pounds on advertising, but wouldn’t invest in PR. I guess advertising is an easier sell – you are in complete control of what is printed, you can be as […]

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