PR vs advertising debunked The latest video on the HK Communications vlog talks about PR vs advertising. These are two things which constantly get confused, and common questions from startups include: ‘do I have to pay for media coverage? Can I request copy approval before a story about me is published? How do I know […]
Continue readingHaving worked in communications for a number of years, it never failed to surprise me when companies didn’t think twice about spending hundreds or thousands of pounds on advertising, but wouldn’t invest in PR. I guess advertising is an easier sell – you are in complete control of what is printed, you can be as […]
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