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Traditional media vs. celebrity endorsements – what’s your view?

A recent poll by ComRes revealed that only 17 per cent of the British public find celebrity endorsements trustworthy sources of information, despite brands throwing huge amounts of cash into campaigns fronted by media personalities. On the other hand, good old fashioned word-of-mouth was trusted by 77 per cent of the 2,035 respondents, while 71 […]

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Five reasons why PR is better than advertising

Having worked in communications for a number of years, it never failed to surprise me when companies didn’t think twice about spending hundreds or thousands of pounds on advertising, but wouldn’t invest in PR. I guess advertising is an easier sell – you are in complete control of what is printed, you can be as […]

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So what is PR anyway?

A lot of people get caught up on this conundrum.  Public relations, or PR, is often seen as a fanciful luxury, a vocation where people have champagne lunches, organise events and rub shoulders with the good and great.  PR is seen as a ‘nice to have’ for big companies, rather than a business necessity for […]

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