Do law firms have a branding crisis?
An experiment carried out by a PR professional and two leading Universities revealed that the branding of some law firms is so bad, that they are less likely to be recognised than made-up firms. The study was carried out amongst 50 business managers, who were asked to choose a law firm to do business with, […]
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What does the future hold for Egypt’s tourism industry after the Sharm el-Sheikh plane crash?
The devastating plane crash over the Sinai region in Egypt is set to cripple a country that relies so heavily on tourism, not least because it is the latest in a line of blows to the industry. Since the revolution in 2011, where headlines of unrest had echoed across the world media, Egypt has […]
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